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IGCSE: BUSINESS STUDIES

May 22, 2025

SECTION 1: UNDERSTANDING BUSINESS ACTIVITY:

1.1: Business Activity

1.2: Classification of Businesses

1.3: Enterprise, Business Growth and Size

1.4: Types of Business Organizations

1.5: Business Objectives and Stakeholder Objectives

SECTION 2: PEOPLE IN BUSINESS:

2.1: Motivating Employees

2.2: Organization and Management

2.3: Recruitment, Selection, and Training of Workers

2.4: Internal and External Communication

SECTION 3: MARKETING:

3.1: Marketing, Competition, and the Customer

3.2: Market Research

3.3: Marketing Mix

3.4: Marketing Strategy

SECTION 4: OPERATIONS MANAGEMENT:

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