The impact of business activity on society
Business activity has a direct effect on society… there are some benefits and some undesirable effects…

The impact of business activity on society:
Advantages
Production of useful goods and services that people want to buy
Creation of jobs and incomes. These increase workers’ living standards
Introduction of new products and processes that widen product range and reduce costs of production
Tax payments made by business to governments help to finance essential public services
• By producing goods for export, businesses earn foreign currency that the country can spend on imports

Disadvantages
Profit motive of business can lead to decisions to locate in cheap but unspoilt areas
Managers aiming to lower costs might offer very low wages with poor and unsafe working conditions
Some production methods lead to serious pollution problems
Certain goods made by industry are dangerous or can add to the pollution problem, e.g. fast cars
• Profit motive can lead firms to merge and this can result in monopoly control with less consumer choice
Advertising is very powerful and can be used to give a misleading image or incorrect information to persuade consumers to buy

The great problem for all governments therefore is this:
How can the benefits of business activity be encouraged whilst controlling or outlawing the undesirable effects?

The Government: Public Sector
We hear the word government a lot in our daily lives… can you write a paragraph explaining the role of the government in our daily lives? Use things you see and believe impact you, directly or indirectly

Governments and the Economy
The government has economic activities that it considers desirable:
Low inflation
Low levels of unemployment
Economic growth
Balance of payments avoiding serious deficits (equality between exports and imports)

Objective 1: Low inflation
Inflation occurs when prices rise. When the prices rise rapidly, it can be very serious for the whole country

Problems that occur as a result of inflation:
1. Real Incomes will fall.
• This means that the wages for the workers will not buy as many goods as before.
Example:
• Worker receives 6% wage increase
• But… prices rise by 10%
• Then the worker’s real income has fallen by 4%.
• This causes the workers to demand higher wages so that their real incomes increase

2. Prices of the goods produced in the country will be higher than those in other countries.
People may then choose to buy the products from a foreign country because they’re cheaper. This will lead to jobs being lost.

3. Business will be unlikely to want to expand and create more jobs in the future. The living standards are therefore most likely to fall.

Therefore, low inflation tends to
1. Encourage businesses to expand and it
2. Makes it easier for a country to sell its goods and services abroad
This causes a rise in the living standards of the people.

Objective 2: Low Levels of Unemployment

Unemployment exists when people who are willing and able to work cannot find a job

Problems that occur as a result of unemployment:
1. Unemployed people do not produce any goods or services.
• This means that the total level of output in the country will be lower than it could be.

2. The government pays unemployment benefits to those without jobs.
• This means that high unemployment will cost the government a great deal of money. The opportunity cost here is that this money can be spent on things such as schools and hospitals

Therefore, low unemployment will help to
1. Increase the output of a country and it
2. Improve the workers’ living standards

Q. When can we say that a country’s economy is growing?
A. When the total level of output of goods and services in the country increases!
This value produced in one year in a country is called Gross Domestic Product (GDP).
When there is growth, there is a rise in the standard of living

When a country’s GDP is falling, it has no economic growth. These are the problems this causes:
Unemployment will occur, since…
• Fewer workers are needed
The average standard of living will decrease, since…
• Consumers can no longer afford to buy goods and services
• Therefore, people will become poorer.

A decline in the expansion of businesses since…
• Business owners will not have enough money to spend on their products because people are not buying the products they are making.

Therefore, economic growth will help to
1. Make a country richer and it
2. Allows living standards to rise

Objective 3: Economic Growth & the Trade Cycle

Life is turbulent.. And economic growth is no different. It is not achieved every year and there are often years when there is no growth at all or
when the value of GDP actually falls.
Economists have devised a pattern of this on the trade cycle diagram below.

The Trade cycle (sometimes called the Business cycle) has four main stages.
1. Growth
2. Boom
3. Recession
4. Slump

1. Growth: This is when…
i. GDP is rising
ii. Unemployment is generally falling
iii. Country is enjoying high standards of living
iv. Most businesses are doing well

2. Boom: This is when there is too much spending…
i. Prices start to rise quickly
ii. Shortages of skilled workers
iii. Business costs are rising
iv. Most businesses are uncertain about the future

3. Recession: This is when there is too little spending…
i. GDP actually falls during this period
ii. Most businesses will experience falling demands
iii. Most businesses will experience falling profits
iv. Workers may lose their jobs

4. Slump: This is a serious and long-drawn-out recession…
i. Unemployment will reach very high levels
ii. Prices may fall
iii. Many businesses will fail to survive this period

Clearly, governments will try to avoid the economy moving towards a recession or slump, as well as also reduce the chances of a boom.
Why?
This is because the boom causes rapid inflation and high business costs, leading to a situation that will result in a recession.

Objective 4: Balance of Payments
Imports
• Goods and services bought in from other countries.
• Purchased with foreign currency
• So lead to money flowing out of the country

Exports

• Goods and services sold to other countries.
• Bring in foreign currency
• So lead to money coming into the country

Countries are therefore always trying to make their exports HIGHER than their imports.
The difference between a country’s exports and imports is called the BALANCE OF PAYMENTS.

Case Study: Assume that Country D imports more than it exports
When imports exceed exports it is called a balance of payments deficit.

Problems that arise from this are…
1. The country could ‘run out’ of other countries’ currencies (foreign currencies) and it may have to borrow from abroad.
2. The price of Country D’s currency against other currencies – the Exchange Rate – will be likely to fall. This is called the Exchange Rate Depreciation. Country D’s currency will now buy less abroad than it did before depreciation.

Government economic policies:

Q. So what does the government do to achieve those four economic objectives?
A. It applies policies to achieve them such as :
Fiscal Policy (taxation)
Monetary Policy (Interest Rates)
Supply-Side Policies

Policy 1: Fiscal Policy -Taxes and Government Spending
All governments spend money. They spend it on schools, hospitals, roads, defense, and so on. This expenditure is very important for the people.
Q. Where do governments raise this money from?
A. Mostly from taxes on both individuals and businesses.
How do these taxes affect business activity?
Through applying four different types of taxes:
1. Income Tax
2. Profits tax or corporation tax
3. Indirect tax, for example Value Added TAX (VAT)
4. Import duties and tariffs

Taxes -> Direct -> Income tax
                             -> Profit tax
           -> Indirect -> Expenditure taxes (VAT) 
                                -> Import taxes
a. Direct taxes
i. Income Tax
• A tax used by most governments
• It is a tax on people’s incomes.
• Usually, the higher a person’s income, the greater will be the amount of tax they have to pay to the government.
• It is set at a certain percentage of income.
• It can be progressive, which means that the higher their income, the more they pay.
 
How are businesses affected by an increase in the rate of income tax?
• Individual taxpayers would have a lower disposable income. They would then have less money to spend and save.
• Businesses would be likely to experience a fall in sales.
• Managers may decide to produce fewer goods and services as sales are lower.
• Some workers can lose their jobs.
 
Which businesses are likely to be most affected by this increase in income tax rates?
• Businesses which produce luxury goods which consumers do not have to buy are most likely to be the most affected.
• Businesses producing essential goods and services will be less affected as consumers will still have to buy these products.
 
ii. Profits Tax or Corporate Tax
• It is a tax on the profits made by businesses – usually companies.
 
How are businesses affected by an increase in the rate of profits tax?
• Businesses would have lower profits after tax. Managers will therefore have less money or finance to put back into the business.
The business would will find it more difficult to expand. New projects, such as additional factories or shops may have to be cancelled.
• The owners will have less money to take after the taxes as a results of their original investment in the business. Fewer people will want to start their own business if they consider that the government will take a high amount of taxes from their profits.
 
b. Indirect taxes
i. Expenditure Tax: Value Added Tax (VAT)
• It is a tax on the price of products that we all buy.
• They make products more expensive for consumers.
• Governments avoid putting these taxes on essential items such as food, because this would conflict with their social objective of allowing all the needs for everyone in the community.
 
How are businesses affected by an increase in an expenditure tax?
Prices of goods in the shops would rise. Consumers may buy fewer items as a result. This will reduce the demand for products made by businesses.
• As prices rise so the workers employed by a firm notice that their wages buy less
in the shops. It is said that their real incomes have declined.
• Businesses might therefore be forced to raise their wages which will lead to the costs of the products going up.

Which businesses are likely to be most affected by this increase in income tax rates?

• Sales of luxurious goods and services (foreign holidays, jewelry) rather than the sales of the essential goods and services (bread, cooking oil) will be affected.
 
ii Import Tariffs and Quotas
We’ve agreed before that countries always want a surplus from its balance of trade, therefore countries try to limit the imports that go into the country by two main methods:
Import Tariffs or dutiesImport Quota
It is a special tax on the imports of a countryA physical limit on the quantity of a product that can be brought in
Usually used selectively on certain industries

How are businesses affected by an increase in imports and quotas?

  • Firms will benefit if they are competing with imported goods. These
    will now become more expensive, leading to an increase in sales of
    home-produced goods.
  • Businesses will suffer higher costs if they have to import raw
    materials or components for their own factories. These will now be
    more expensive.
  • Other countries may now take the same action and introduce
    import tariffs too. This is called retaliation. A business trying to
    export to these countries will probably sell fewer goods than
    before.

Taxes -> Direct -> Income tax

                             -> Profit tax

           -> Indirect -> Expenditure taxes (VAT) 

                                -> Import taxes -> Import Quotas

-> Export Quotas

Policy 2: Monetary Policy – Interest Rates
An interest rate is the cost of borrowing money.
In most countries the level of the interest rates is fixed by the government or the central bank by the monetary policies.
Most of the people and businesses in the country will borrow money and they will have to pay interest on the loan.

How are businesses affected by an increase in the interest rates?

  • Firms with existing loans will have to pay more in interest to the banks. This will reduce their profits.
  • Lower profits means less is available to distribute to the owners and less is
    retained for expansion.
  • Managers thinking about borrowing money to expand their business may delay their decision.
  • New investment in business activity will be reduced. People hoping to start a new business may not now be able to afford to borrow the capital needed.
  • Consumers who have taken out loans such as mortgages to buy their houses, then the higher payments will reduce their disposable incomes. Demand for all goods and services could fall as consumers have less money to spend.
  • Consumers will also be unwilling to borrow money to buy expensive consumer items like cars. These businesses may have to reduce output and make workers redundant.
  • When the interest rates of a country are higher than other countries,
    foreign banks and individuals will be encouraged to deposit their
    capital in that country. They will be able to earn higher rates of
    interest on their capital.
  • By switching their money into this country’s currency, they are
    increasing the demand for it. This will cause the exchange rate to
    rise, creating an exchange rate appreciation.
  • Local firms will notice the demand for their products falling for this
    reason. This is because imports will become cheaper and the local
    products become more expensive.
Investment decisions
and spending on
capital goods
Exports/Imports (due to
changes in the value of
the currency)
Changes in the level of
consumer spending
Repayment of loans
becomes a burden
Opportunity cost of
saving
Business Confidence

Effect on exchange rate
EXCHANGE RATE- based on the demand and supply of sterling.
How does a high interest rate cause a shift in the value of the currency?

Effect on exchange rate

UK rates rise relative to those in other countries
Foreign investors see higher potential returns on money invested in the UK
Example: The interest rates increased from 10% to 12.5% in the UK
Demand for sterling increases
The value of the pound (price of the pound) rises

Effect on imports and exports

The value of the UK pound rises as a result of high interest ratesThe value of the UK pound falls as a result of lower interest rates
Example:
The interest rates increased from 10% to 12.5% in the UK
Rise in export pricesExample:
The interest
rates decreased from 10% to 7.5% in the UK
Fall in export prices
Fall in import pricesRise in import prices

Policy 3: Supply Side Policies

  • The government aims to increase competitiveness and efficiency of
    industries against those from other countries.
  • Called Supply-Side Policies because they are trying to improve the
    efficient supply of goods and services.
  • Privatization– Use the profit motive to improve business efficiency
  • Improve Training and Education – Governments plan to improve the skills of the country’s workers.
  • Increase competition in all industries – Reducing government controls over industries and take actions against monopolies

We now know the policies that are being applied by the governments to have a positive effect on the government and the economy in general. . But there
are still more actions that the government takes to further control business activity directly…
-Production of certain goods and services
-Consumer Protection
-Competition Policies:
-Control of Monopolies
-Protection of employees
-Location of industry

Governments Control of Business Activity
Control 1: Production of certain Goods and Services

  • Countries want to avoid the production of dangerous goods and
    services.
  • Some countries also prohibit the sale and existence of items such as
    alcohol.

Control 2: Consumer Protection

  • Weights and Measures Act
  • Trade Descriptions Act (advertising must be truthful)
  • Sale of Goods Act

Control 3: Competition Policy: Control of Monopolies

  • A monopoly is when one firm controls or dominates the market for a
    good or a service.
Disadvantages
Fix high profits
since there are
no
competitors
Prevent new
firms from
setting up to
compete with
them
The monopoly
is not
encouraged to
elevate the
quality of the
products

  • The government controls monopolies in two main ways:
  1. Interferes with decisions taken by monopolists which are thought to be against consumer interests – such as trying to eliminate competitors or refusing to supply retailers which charge lower prices or sell competing products.
  2. Proposed mergers or takeovers that will create a monopoly might be stopped.

Control 4: Protecting Employees

The government sets out to protect the employees that are working in
any business…

  • The government protects employees in four ways:
  1. Protection against unfair discrimination (race, color, gender,
    religion, age, disability)
  2. Health and safety at work (protect from dangerous machinery,
    provide safety equipment, maintain reasonable temperatures,
    provide hygienic conditions and washing facilities, durations of
    shifts are reasonable and provide breaks in the daily workload)
  • When managers comply with these laws, they are making
    an ethical decision. This is a decision based on the moral
    code; doing what’s ultimately right.
  1. Protection against unfair dismissal (No dismissals for joining a trade
    union, for being pregnant, without a warning).
  • Industrial Tribunal is a legal meeting which considers workers’
    complaints of unfair dismissal or discrimination at work.
  1. Protections against not being paid their wages.
  • Contract of Employment: a legal agreement between
    employer and employee listing the rights and responsibilities
    of workers. (how much is paid, how frequently, deductions
    such as the income tax)
  • Minimum Wage: The lowest wage an employer can pay his
    employees per hour.

The Minimum Wage has advantages and disadvantages:

AdvantagesDisadvantages
It should prevent strong employers from exploiting unskilled workers who could not easily find other workIt increases business costs which will force them to increase prices
Encourage businesses to train their workers to be worthy of the new minimum wageSome employers will not be able to afford this minimum wage. They may be forced to let the workers go and so unemployment will rise.
Encourages more people to seek workOther workers will ask for a raise to be able to maintain the differential salary pay between them and the lower-skilled workers
Low-paid workers will be earning more and so improving their standards of living

Control 5: Location of Industry

  • The decisions taken by firms about where to locate their business can have a very important effect on the firm’s profitability.
  • Managers will want to place their businesses in the best possible area, taking into account factors such as cost of land, proximity of transport links and customers, availability of workers, and so on.

Why do governments try to influence these decisions?

  1. To encourage businesses to develop and set up in areas of high unemployment – often called developmental areas.
  2. To discourage firms from opening in overcrowded areas or areas that can be ruined due to its natural duty

Governments take two types of measures for this…

  1. Planning controls will legally restrict the business activities that can be undertaken in certain areas. Businesses can be refused planning permissions by the government if they government believes that their presence in a certain location will harm them.
  2. Many governments provide regional assistance to businesses to encourage them to locate in undeveloped parts of the country.
    For example, low rentals or financial grants. These areas are known as developmental areas, having high unemployment rates and there is a need for new jobs and possibilities.

Governments can Help Businesses too
As well as controlling business activities, governments can positively encourage businesses too by 3 main ways.
– Regional Assistance
– Small Firms Assistance
– Exporting of Goods and Services

Support 1: Regional Assistance
Serious social and economic problems can result from a country having some very rich areas and some very poor areas.

  1. It is common for governments to try to make economic development more evenly spread.
  2. The government uses financial grants and subsidies to attract new firms to areas of high unemployment or to persuade existing firms to relocate there.

Support 2: Supporting Small Firms
Small businesses have important advantages for an economy

  1. They provide jobs to many workers.
  2. Many small firms operate in rural areas where unemployment would otherwise be very high.
  3. They can sometimes grow into very important businesses.
  4. Even though they are small, they provide choice for the consumers and act as competition to larger firms.
  5. They are often managed in a very flexible way, with the owners close to the consumers and can quickly adapt their goods and services to meet consumers’ needs

Governments can provide assistance to entrepreneurs running their
own small business or planning to set up by:

  1. Low profit taxes
  2. Giving grants or cheap loans to people setting up in business.
  3. Providing advice and information centers
  4. Providing college courses and other training programs.

Support 3: Exporting Goods and Services
Governments are very keen to encourage businesses in their country to
export for the following reasons.

  1. To ensure a positive balance of payments and so reducing the chances of foreign debts.
  2. Exports earn a country foreign exchange. This can be used to pay for imports or to pay off foreign loans.
  3. The more goods and services exported, the more people have to be employed to produce them.
  4. Successful exporters will make profits and this will increase the money the government earns from profit taxes

Governments can support exports by doing the following:

  1. Encourage banks to lend to exporters at lower interest rates.
  2. Offering subsidies or tax reductions to exporters.
  3. Try to keep the exchange rate of the country as stable as possible so
    that exporters know how much they can earn from selling goods
    abroad.
  4. Organizing trade fairs abroad to encourage foreign businesses to buy a
    country’s exports.
  5. Offering credit facilities to exporters so that if a foreign customer
    should refuse to pay for goods the government will guarantee
    payment.


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